WhatsApp the uncontested leader of the messaging app category. With over 1.5 billion people using WhatsApp messaging app every day, it is a smart business decision to leverage the app for customer engagement. You have to be where your customers are.
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What is WhatsApp Business API?
In August 2018, Facebook launched WhatsApp Business API for medium and large enterprises. Why did Facebook decide to launch WhatsApp for Business? Because around 2017-18 All around Africa, Latin America & South East Asia, small businesses started skipping email altogether and instead started using their personal WhatsApp accounts as their primary method of communicating with customers. These businesses aren’t WhatsApp-first, they’re WhatsApp-only.
WhatsApp Business gives businesses the opportunity to interact with their customers in a private, secure environment, allowing businesses to interact with their customers in a more informal and friendlier way.
WhatsApp Business API is an application program interface. Being an API, there is no front end interface provided and no app. The idea is businesses take the WhatsApp API endpoint and integrate it into their business software and be able to interact with their customers seamlessly.
The main 3 use cases WhatsApp Business API is:
- To be able to respond to customers within 24 hours
- To create a business branded presence on WhatsApp
- Create a Chatbot for sending out automated notifications/FAQs
Getting Started
Let us start by defining a few WhatsApp